Bixbee Opens First Experiential Pop Up, Imagination Station

From the Space Room with pizza-eating dinos to the funtastical room of doughnuts, purple cows and hot pink kitties, kids can let their imaginations run wild in the newest family-friendly Chicago pop-up.

Each room of Imagination Station, opening June 15, is inspired by what happens when a kid puts on a Bixbee backpack and pretends, says Luis Garcia, CEO and chief creative of Bixbee.

Not only will each room be amazing backdrops for that perfect Instagram moment, but will offer teachable moments between parent and child for awareness and self-expression, he says.

In the ocean room, for instance, where the floor will feel like walking on the sea floor, kids are asked to imagine if our oceans were free of plastic, he says.

Bixbee is known for its mission, One Here, One There, where for every backpack purchased, it donates a schoolbag of supplies for a child in need. The company is working with a children’s nonprofit to benefit Chicago kids as part of this pop-up event.

The pop-up includes a retail shop for some early back-to-school shopping. Garcia says parents will also get their first looks at the new Bixbee products, including bedding and a comfy sleep mat.