What cool kids will be taking back to school this year

It’s officially back-to-school shopping season and Joules has you covered for all of your back-to-school fall fashion needs.Make sure your kids are top of the class with the new Joules Back to School collection.

Perfect for heading back to school in style, Joules carries pencil cases, lunchboxes, backpacks, vests, coats and more.

Check out the collection at the Joules Back to School Bash this Saturday at Yorktown Center. The family-friendly party will include a DJ, face painting, a photo booth, art activities, gift bags, delicious treats and scooter giveaways in the center court as well as free monogramming and gift with purchase inside Von Maur.

But don’t worry if you can’t make it out for the bash. Through August, it’s buy one, get one 50 percent off on all full-priced kidswear, including these great backpacks and lunch bags. Shop the back-to-school collection at joulesusa.com.

Here are some of our favorites:

Go crazy for dalmatians

This Zippyback Character Backpack, Navy Dalmation, $42.95, will thrill any pet lover.

Be a star

The Easton Star Backpack, $49.95, is just right for carrying all the essentials.

Fuel up with horsepower

This lunch bag, $24.95, comes with its own lunchbox and has a wipe-clean insulated lining. Plus, it will be the coolest at the lunch table.

A matching set

Be the prettiest on the playground, with the Easton Star Backpack in navy ditsy floral, $49.95, that is the perfect size for all the essentials, plus its matching lunch bag.

To the moon

This Zippyback Rocket Backpack, $42.95, makes your kid ready for action. It is spacious enough for all the essentials.

Roar into school

This super cute Zippyback Novelty Dinosaur Backpack, $42.95, is perfect for all the school essentials and weekend adventures. 

Calling all dino lovers

The Navy Dinos Easton Backpack, $49.95, is ready for adventure. Don’t forget the matching lunch bag, $24.95, to ease rumbly tummies.

Lunch is not ruf

Your child is never alone at the lunch table with this cute Munch Lunchbag, $24.95. It comes with its own food container to making packing easy.

About Joules

As Britain’s best loved family lifestyle brand, Joules delights in making clothing, accessories and homewares more exciting.

Visit joulesusa.com for more information.

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