School Marketing Strategies for Gaining and Retaining Students

Chicagoland is filled with exceptional education options. Standing out in the crowd can be a challenge — especially with so much in flux during the pandemic. But showcasing your school to the parents you’re trying to reach is within reach with three core school marketing strategies.

Chicago Parent’s School Marketing Toolkit simplifies the process of reaching families throughout Chicago. During COVID-19, our team has helped nearly a dozen local schools connect with parents trying to find the best fit for their children. And we want to help you, too, with our free guide of top advice on how to market a school.

Telling your story

Your school delivers a special experience — from its curriculum to its culture. Your story is unique. It’s your draw and, in a marketing sense, it’s one of your most powerful assets.

Whether you’re touting your school COVID safety measures, outstanding STEM programming, character education, peer-to-peer mentoring or something else, discover how tailored content can give your school an edge, set you apart and position you as an educational leader.

Finding your audience

If you’re not getting your message in front of the right parents at the right time, though, you’re missing out on a key piece of the puzzle. Does your school marketing strategy hone on the audience you need it to most? 

Chicago Parent’s School Marketing Toolkit highlights how you can drill down and reach the eyes and ears that are looking and listening for you. Could your landing pages be missing the mark? And are you effectively connecting via website, email and social media? 

Plus, you’ll get a better sense of how long you should run your school marketing strategy (the answer might surprise you).

Showing your assets

Seeing is understanding. The more you harness the strength of digital media, the deeper your connection with future students’ parents becomes. And that can be especially poignant when you’re trying to host a school open house safely.

Introduce moms, dads and kids to what you offer with one of the most impactful tools available right now: virtual tours of schools. Our toolkit gives you a better sense of why this is one of the best school marketing strategies available to you, and how it can help you with future students and alumni, too.

Find out why these on-the-ground views hold so much sway — and can help set you apart from the crowd.

Finding the right partner

It’s such an overwhelming time for our community. Fortunately, though, there are incredibly effective ways to reach, reassure and resonate with families here in Chicagoland who are looking for the right educational home for their children.

We designed Chicago Parent’s School Marketing Toolkit to give you guidance to get you started. As Chicago’s leading parent resource and influencer, we’re also here to help your school put these strategies into action if you decide to take your school marketing to the next level.

Simply fill out the form above to download your free toolkit today!

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