Any parent knows that kids have a personal sense of style.
That's what Iris Shamus was counting on when she started
AllerMates, a line of rubber bracelets, dog tags and expanding
merchandise designed as medical alert jewelry for children with
"I looked for stuff that was trendy, that people were actually
wearing," says Shamus about the brightly colored pieces. Each
allergy has a cartoon character that alerts caretakers to potential
problems and gets kids excited about wearing the items. "They feel
a little bit like they're proud now of their allergy."
Prices, at allermates.com, range from $7.99 for wrist bands to
about $11 for dog tags and necklace cords.
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