666 W. Diversey Parkway, Chicago
Hours: 11 a.m.-10 p.m. Sunday-Thursday, 11 a.m.-11 p.m.
Enter The Counter, a build-your own-burger joint in Lincoln
Park, and you might be surprised when the server hands over a
clipboard listing endless choices to create your own gourmet feast.
Then you might become overwhelmed by the vast array of fresh
ingredients vying for a space in your meal. But relax, give your
family a few minutes to peruse the menu, enjoy the hip industrial
decor and get ready to have a dining experience created just for
"With over 300,000 possible combinations to choose from on the
build-your-own burger menu, including four proteins, 12 cheeses, 33
toppings, 21 unique sauces and five types of buns, there is
something that appeals to everyone from the pickiest eater to the
most adventurous," says The Counter Founder Jeff Weinstein.
With all of those choices, The Counter leaves nobody out. Don't
eat red meat? Choose a turkey or veggie patty. Cutting down on
carbs? Opt for your protein and toppings to be served up in a bowl
instead of a bun. Have a child whose appetite can't handle a hefty
third-pound burger? Go for the mini-burgers, grilled cheese or good
old-fashioned PB&J. Feeling indecisive? Skip the clipboard and
order one of the signature burgers in a bowl.
And by all means, don't forget the french fries. Try the
Parmesan fries mixed with parsley, rosemary and garlic aioli or the
chili cheese variety smothered with Tillamook cheddar, red onion
and sour cream. Or ask for the "Fifty-Fifty," which comes with two
types of fries, regular and sweet potato, or a choice of fries and
the exquisitely delicious crispy onion strings.
Lastly, leave enough room to at least split a dessert, such as
the decadent caramel and chocolate brownie, key lime pie or apple
crumb a la mode. In addition, the shakes, floats and malts are
perfect sweet treats for pint-sized customers.
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