Think about your top three favorite foods. Chances are,
they're not produce you just pulled out of a CSA box or plain brown
rice. If you're being honest, they're likely something sugary,
salty, fatty and processed you grab from your grocery store's
middle aisle or freezer.
In his recently released book, "Salt Sugar
Fat", New York Times reporter Michael Moss describes
how big food companies exploit our built-in cravings for salt,
sugar and fat by creating foods designed to hook you. He also
suggests food scientists and company executives are aware that
these foods light up the same pleasure centers in our brains that
This is bad enough for adults, but what about our kids?
According to Moss, food marketing preys on children in particular
and their busy, well-meaning parents.
Angela Douge, MPH, RDN, assistant director of the
Nutrition Science Department at Dominican University and mom of a
7-year-old son, recommends parents be highly vigilant when they go
to the grocery store.
"They're on the battlefield. The products, the coloring of
the boxes, the placement on shelves are all done to get into their
pocket," she says.
Keep in mind that food companies are in business to make a
profit, and in order to do so, they must remain innovative. Their
primary mission isn't health; it's making products that sell
consistently. You may not buy many processed meats or flavored taco
chips, for instance, but there certainly is consumer
Consumers clearly want choices. Would you like to return
to an era when stores stocked a limited variety of foods? Lettuce
was iceberg; bread, rice and pasta were white; and many of the
convenience foods we take for granted-such as hummus, salsa and
string cheese-had not yet been introduced.
Something else to consider: Have the food companies laced
their products with an irresistible combination of flavors that
take over our eating behavior? Or could some of us want to blame
"something" for our behavior?
Many companies have gotten the message that things need to
change and have introduced healthier items to their
So, do you and your children need to avoid so-called junk
food? It's a personal decision you'll have to make. For many, it's
about being careful while knowing what the food giants do that
could compel you to overindulge.
Christine M. Palumbo, RD, is a nutritionist living in Naperville.
See more of Christine's stories here.
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