Sure, you meant to send Grandma and Grandpa a postcard from
your recent vacation. But the process of selecting a postcard from
a rotating rack in a souvenir shop, penning a message, obtaining
proper postage and popping said card into a mailbox feels like a
lot of work when you could just send a picture from your
smartphone. At the same time, there really is something special
about getting an actual postcard in your mailbox.
Postino. You snap a picture, add a message (including your
real signature), buy a stamp through PayPal and your real postcard
arrives in a real mailbox in just a couple of days.