Going to the grocery store isn't as easy as it used to be. We're not talking about the impossible hummer-sized shopping carts: It's the food.
We all try to fill our families' dinner plates with healthy nosh, but really, what's in a name? Is "organic" that much better than "vegetarian-fed"? What about those other catchy labels? Grass-fed, corn-fed, cage-free, hormone-free, free-range.
It sounds more like a line from a Dr. Seuss book than a grocery list. So how do we know what's what?
Before Field Moms: Most of the moms bought beef, pork and grass-fed chicken. Some only bought organic and a few had tight budgets restricting them to whatever was the most affordable.
After Field Moms: The majority of moms did not change their buying habits, but said it was more important to know where their protein comes from.
Insight: "I started buying different types of meat from different places and realized that the label 'organic' was not necessarily the best indicator of good quality. Instead of focusing on organic, I now focus on the origins of my meat." - Amy Hansmann, mom of two