Before Field Moms: Most of the moms bought
beef, pork and grass-fed chicken. Some only bought organic and a
few had tight budgets restricting them to whatever was the most
After Field Moms: The majority of moms did not
change their buying habits, but said it was more important to know
where their protein comes from.
Insight: "I started buying different types of
meat from different places and realized that the label 'organic'
was not necessarily the best indicator of good quality. Instead of
focusing on organic, I now focus on the origins of my meat." -
Amy Hansmann, mom of two