Before Field Moms: Most of the moms bought beef, pork and grass-fed chicken. Some only bought organic and a few had tight budgets restricting them to whatever was the most affordable.
After Field Moms: The majority of moms did not change their buying habits, but said it was more important to know where their protein comes from.
Insight: "I started buying different types of meat from different places and realized that the label 'organic' was not necessarily the best indicator of good quality. Instead of focusing on organic, I now focus on the origins of my meat." - Amy Hansmann, mom of two