1943 W. Division St., Chicago
We all make changes when we have children. Maybe we eat a few
more veggies to set a good example. Or maybe we try to hit the gym
(or at least log fewer hours on the couch) to show our kids how
much fun it is to be active.
But there are very few who completely turn their worlds upside
down to make it a safer place for their children.
And Suzanne Price puts them all to shame.
Formerly a senior equity research analyst, she quit her job when
she found out she was expecting and founded Sprout San Francisco, a
store solely focused on providing the safest, healthiest products
In her previous job, she spent years studying organic consumer
products and learning about the effects of toxic chemicals on our
bodies-and she knew she wouldn't let those chemicals near her
So Price, who was raised in New York, studied at Northwestern
and currently lives in San Francisco, opened her first Sprout San
Francisco store in California three years ago. She opened another
in New York in September, and she finally made her way back to
Chicago in April at 1943 W. Division in Wicker Park.
"It's a neighborhood that's lacking other similar things," Price
says of her choice of location in Chicago, where the store "grow"
used to live.
Sprout San Francisco sells everything from baby shampoo to
organic mattresses, and its employees have been trained to explain
the safest, healthiest options for your needs. They'll also offer
story time, music classes and other fun entertainment for kids.
And if you could only splurge on one thing for your baby?
"Get an organic mattress," Price says, explaining that
traditional crib mattresses are sprayed with chemicals. "Your baby
spends most of their time on the crib mattress, and putting an
organic mattress cover over it isn't going to help much. After
that, personal care products are important because their skin is so
porous, and it absorbs everything."
Danielle Braff lives with her two daughters and husband in downtown Chicago.
See more of Danielle's stories here.
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