Pause for a cause this summer

Healthy finances - June 2006


Susan Beacham

Children are born givers. I will never forget the time Michael and I were fretting about paying the mortgage and my youngest, Amanda, piped up that she would pay the bill with the money she had in her piggy bank. In her mind, it was just that simple: We needed the money and she had the money. Never mind that it was about $10 in change. What she taught me in that generous moment was she would give us all she had to help solve our problem.

And that is what kids do. They give. It is a natural instinct. So teaching our kids the importance of donating is different from teaching about the other money choices because our kids come armed with the desire to give. All we have to do is provide them with opportunities to exercise that instinct.

Watching you give your own money or time and talent to a cause is also a great start, but it’s not enough. To teach a child the power of putting the "do" in donate you need to provide them with opportunities to do good themselves.

A presidential challenge

President George W. Bush presented our children with a giving opportunity in 2001 when he asked our children to each earn and donate one dollar to help the children of Afghanistan.

Children did so in a most amazing way. They donated, according to the American Red Cross, nearly $12 million. Those dollars have supplied school supplies, food and medicine, and have rebuilt schools for the Afghan children. All courtesy of our children.

This weekend, give your child a "presidential challenge" of your own. Give $1 to your child (or more, if your child is older, but keep the amount within your usual giving level). Explain to him that he has one week to find a charity or cause he would like to benefit from that money. If he is looking into a large, national charity, help him check out the charity online at (the Better Business Bureau of charities) before making a final decision.

At the end of the week, set up a family meeting to talk about the cause he chose. And promise to match his donation if he can convince you to help based on his reasoning for choosing that charity.

Finding a cause

Start the process of choosing a charity by initiating a simple conversation about what your children love—animals, sports, playgrounds, reading. Show them how all of the things they love present an opportunity for them to donate.

When we are out on errands, my daughters Allison and Amanda often will beg to stop and see the animals for adoption at our local PETsMART store. PETsMART also has a charitable arm, PETsMART Charities. Over the past 10 years, the charity has given more than $39 million and worked with more than 2,700 animal welfare organizations to save the lives of homeless pets through adoptions.

If you have a child who loves animals, consider visiting to read about the foundation’s work. While on the site, click on "Newsroom" and then "Happy Tails" to read real stories of animals that were saved and the families they live with as a result of donations.

Follow the links to help your child make her own donation online or, better yet, visit a store to let your child hand over her donation in person.

Maybe you have a local cause in need of some help. My friend, Marty DeVine, asks her sons, Peter and Ben, to create their own service project each summer. With the permission of their local grocery store manager, the boys set up collection boxes in front of the store asking patrons to "Pause for a Cause" and consider donating cat toys and food for a shelter that rescues abandoned cats and keeps them until they are adopted.

Last year, after two weeks of collection, the boys and their mom transported seven van loads of cat toys and food to the shelter.

As good as money

For kids, donating time and talent may be more within their means. Help your child organize a book drive for the school library with other neighborhood pals. Or gather kids together to clean up a local playground. A child who sings or plays an instrument can visit a retirement home around meal time to entertain the residents; one who doesn’t can volunteer to read to residents who can no longer see.

This summer, give your children an opportunity to exercise their natural instinct to give. Ask your children to let me know about their creative service projects and sweat equity donations and I will publish as many of their stories as I can in a future column so we all may be inspired by the good works of our best givers—our children.

Next month: Invest


Susan Beacham is the founder and CEO of Money Savvy Generation, a financial education company that provides innovative products and services to help parents and educators teach children the skills of basic personal finance, E-mail her at

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