Turn off that TV

Kids’ corner - February 2005


Winnetka kids draw their best reasons

While the rest of the country will wait for national TV Turnoff Week, April 25-May 1, to spend seven days without television, residents of north suburban Winnetka will do it from Feb. 10-16. Both the national and the Winnetka TV-less weeks started in 1995—the Power Rangers television show “pushed us over the edge,” says organizer Blakely Bundy—but the two groups chose different weeks. Although the national event gets bigger media attention—and the TV Turnoff Network, which sponsors the national event asked Winnetka to join its April event—the town is sticking with its February time slot, Bundy says. “We sort of found that if people can turn it off for a week in February [when there is so little else to do], they can turn it off any time,” she says. To fill in the idle TV-less hours, the community stages a host of events, from spelling bees to talent shows, she says. To spread the word and encourage families to participate in TV Tune Out Week in Winnetka, Northfield and surrounding communities, the organizers run an annual poster contest. More than 70 children entered this year and the submissions on this page garnered the top three spots. The winning design, created by Simone Montgomery, 9, a third-grader at Crow Island Elementary School in Winnetka, will be printed on TV Tune Out posters and on the back cover of the TV Tune Out Guide that will be distributed to 6,500 children.


Cindy Richards

Kids Eat Chicago

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