Internet newsletter chock full of ideas
Tracy Butzko has raised moneyfor both public and parochial schools. Parochial schools were the hands-down winner.
"Parochial schools do a lot of fund raising and they do it better. Public schools are less proficient and they don't raise as much," says Butzko of Evanston. "The people have the desire but they don't always have the know-how."
Thus was born a business opportunity for the long-time publishing industry employee: "Fundraising for Schools," a new e-mail newsletter she began publishing this fall.
The inaugural issue, sent out to a listerv of 58 subscribers in mid-September, is chock full of great ideas for new fundraisers as well as features on how to get corporate grants, the importance of thanking volunteers (if you don't want to spend precious PTA resources on volunteers, consider buying and donating a book to the school library in the volunteer's name) and interesting new fundraising ventures.
As a bonus, the articles are well-written and the newsletter is well-designed-two rarities in the newsletter world.
Butzko says she wants "Fundraising for Schools" to help schools that have a big turnover in leadership among parent volunteers as well as those that have few parent volunteers.
To see a sample issue, visit www.encouragementpress.com. For information, call (847) 675-6327.
-- Cindy Richards
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