Twitter, that social networking tool that is the butt of so many
jokes (many of them more than 140 characters long), could be the
secret to surviving a flight cancellation.
Well, my friend, Kim-Marie Evans, for one. She's the mom of four
who lives in Connecticut, where the snow just keeps on coming this
winter. She made plans to take the family to Disney and was
scheduled to fly south just as another blizzard hit the Northeast,
canceling her flight. And, as all of us traveling parents know,
it's not that easy to rebook five seats on a new flight, especially
if the kids are young enough that you want to be able to sit
You can imagine her pain.
It wasn't until she reached out to JetBlue via Twitter that she
got a satisfactory response--her entire family on the same flight,
It helps, of course, that Kim-Marie is fixture on Twitter (she's
with a strong following. She was definitely someone JetBlue wanted
to keep happy.
Why? Because unlike a regular Jane who keeps getting
disconnected after 20 minutes on hold with customer service and
then calls her best friend to complain, Kim-Marie was tweeting
about her frustration. In turn, her 5,000+ followers were sharing
the news with their followers, spreading the news of her discontent
with JetBlue across the Internet and around the world. That's what
social media is all about.
The New York Times today has a story about other ways to
flight back if your flight is canceled, but I'm officially a
fan of the Twitter approach. But then, like Kim-Marie, I'm a heavy
hitter on Twitter, at least when it comes to travel issues. (I'm @CindyRichards if
you'd like to follow me for travel news.)
Cindy Richards is a the travel writer for Chicago Parent and
editor of TravelingMom.com.
She was recently named one of the top 100 travel influencers on
Twitter, along with her friend, Kim-Marie Evans.
Cindy Richards is the mom of two who gets her muse from traveling the world, usually with kids in tow. She also writes for TravelingMom.com, where she also serves as editor.
See more of Cindy's stories here.
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