Oak Street is enjoying a renaissance of late with
high-end stores such as Tom Ford opening in the re-purposed Esquire
Theater. And thanks to newcomer Luxaby (59
E. Oak St., Chicago), kids won't be left out of the fun.
New Jersey-based Luxaby Baby & Child, a luxury baby,
children's and maternity boutique, is set to open September
The 1,900 square foot boutique is a little white jewel box
full of adorable, timeless children's clothing. Bonus: There's a
ramp for stroller-friendly shopping.
Children's clothing is stocked from designers Rachel
Riley, Darcy Brown, Petit Bateau, Kissy Kissy and Baby CZ. Think
Peter Pan collars, smocked dresses, elbow patched-blazers,
seersucker pants and Sunday coats. Sizes run newborn to size 6 for
both boys and girls and price range $20 to $450. Dresses range
about $68 to $298. About 25 percent of the store is devoted to
maternity clothing from brands Olian and Isabella Oliver
"The designs are timeless-they never go out of style,"
says Luxaby owner Molly Hillenbrand Vernon. She can attest to the
quality herself as the heirloom-worthy clothing has lasted through
her two daughters and two nieces and are still in good shape.
"I packed away the coats for my daughter's daughters," she
Some styles are exclusive to Luxaby.
"I have a great relationship with these designers and they
let me customize pieces for my store," says Vernon, who one day
hopes to design her own clothing line.
Luxaby got it's start when Vernon became a mom to two
daughters, now aged 5 and 7, and was looking to dress them in
classic threads. "The clothes in most stores were trendy and
glittery and just not my style," says Vernon.
She started picking up more classic pieces when she
traveled to Connecticut and Martha's Vineyard and friends would ask
her about them.
"I realized there was a need for more traditional
clothing," says Vernon. "It's actually pretty hard to
It inspired her to open a shop in her Princeton, N.J.
hometown in 2009, named for Luxaby
Lily, the fairy in a self-esteem building bedtime story
Vernon invented for her children.
When Vernon was looking to expand to a second location,
she scouted New York City, Palm Beach and Atlanta before ultimately
"When I walked onto Oak Street, it was like the perfect
spot presented itself to me," says Vernon.
Luxaby fills a void caused by recently shuttered Madison
& Friends. Other nearby high-end children's shops on the block
are designer children's shop Milani (65 E. Oak
St., Chicago, 312-587-0570), French luxury boutique Bonpoint (37 E. Oak
St., Chicago, 312-475-9140) and River North's Odile (710 N. Wabash
Ave., Chicago, 855-846-0800).
Rebecca Little, a native Chicagoan, loves discovering new ways to keep her two very active boys entertained lest they resort to spackling heirloom furniture or flushing toy trains down the toilet - not that those are real examples. Follow her at PinwheelChicago.com.
See more of Rebecca's stories here.
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