When it comes to bright, bold, and beautiful, there's a new girl
in town and she means business. Her name is Ann Taylor and she's
got a whole new look up her little cap sleeves.
This week I attended a very stylish soiree in honor of the grand
opening of the new Ann Taylor concept store located smack dab in
the middle of Michigan Avenue. The event was held on the eve of its
opening and featured designer cocktails, yummy passed snacks, and a
sneak peek at the delicious new Ann Taylor collection for
Cute dude servers weren't bad either.
I spoke with Andrew Taylor (below with me), style director for
Ann Taylor and he told me that a lot of forethought and creativity
went into the design and aesthetic of this new store. And it's
apparent from the moment you step inside.
Although it's quite spacious, you get a sense you're in a swanky
upscale SoHo boutique. The lighting is elegant and walls and floor
are pure white, which make the bold pops of color even more
And when I say color, I mean COLOR!! The collections are
thoughtfully organized into "color stories," making it simple and
fun to put outfits together and find just what you need. And then
there are the dressing rooms. Beautifully appointed with lovely
furniture and very forgiving, diffused lighting. That alone is
The evening also took spring fashion to a more meaningful level
by benefitting the Step Up Women's Network. An amazing
organization that helps young women in under-served communities get
a "step-up" by pairing them with female mentors who help them see
their own brilliant potential, and teach them the skills they'll
need to meet their dreams head on. Step up offers teen programs,
professional development and social networking, and is always
looking for volunteers.
I got to browse the collections, chat with fashion-loving pals,
and dream of spring and what color I want to wear first.
Nothing like a hip chick DJ providing the back ground shopping
Some of the beautiful people, showing off the collection
Andrew Taylor and I discussing a stunning ensemble.
The store is a lovely addition to the Mag Mile, and I'm sure it
will be a bustlin' all spring, summer and beyond. Ann Taylor is
coming a bit out of her shell these days, and I think you're going
to love her new look.
Meredith Sinclair is a freelance writer and blogger living with three quirky guys on Chicago's North Shore.
See more of Meredith's stories here.
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